How do Venture Capitals (“VCs”) attach numbers to companies? Valuing companies at conventional DCF models often churns out values half or a third of what the VCs value them at. So why does the difference arise? The standard response is that VCs don’t value companies – they price them.
There’s a difference in the pricing process and the value
process. Classrooms, books, and all educational media spend a lot of time
explaining the factors that drive the value process such as cash flow, growth,
and risk. We often use DCF as the tool to arrive at the value. The pricing
process on the other hand is driven by demand and supply. The price and value
may be the same in an efficient market. We understand from behavioural studies
that the pricing game factors in mood, momentum, liquidity, small pieces of
information, and other softer issues that drive markets. Pricing is often based
on multiples and comparables rather than discounted cash flows. Going a step
further, the pricing process can even be studied on charts and technical
indicators.
So how do VCs price a company? There’re 3 fundamental ways
1. Recent Pricing by another VC
VCs first establish a baseline price by the most recent
investment by another VC in the same company. They might spend an amount higher
or lower, but that becomes the benchmark of the price they pay for the company
today. This is not just for new investors but for existing investors as well
for marking up (or down) their investments. The dangers are manifold. They’re
just looking at one company and one investment which means one bad investment can
open a feedback loop and hijack transactions for the foreseeable future. A few
people start (or stop) throwing money around and the pricing process can get
out of control very quickly in either direction.
2. Pricing of other private companies
This is an extension of the above where VCs look at similar
companies. The problem with this approach is that the word “similar” is very
subjective. VCs decide the “similarity” on the basis of size, sector,
geography, macroeconomic cycles, etc. and scale the prices for some common
metric. For example, in case of cab companies like Ola, Ubers, Meru, etc. the
pricing is scaled relative to the number of riders or the number of drivers or
geographical spread.
3. Pricing
of public companies
This is used for companies that already have substantive
revenues and profits. Here you can compare the subject company with companies
listed on the stock exchanges.
3.2. Pricing of public companies + Forecasting
Most young start-ups don’t have much revenues or profits
today. So sometimes VCs forecast the earnings of these companies to 3-5 years
or as many years as it takes to get profits, apply the current multiples of
public companies to the subject company, and discount the price back to the
present value using a target rate of return. The target rate of return is the
reflection of the confidence in the company. Most young start-ups do not make
it and this needs to be reflected in the target rate of return.
So VCs price companies just like public markets do. The
difference is in statistics. There’re a thousand listed oil companies in the
world but maybe ten cab companies, all unlisted. So the VCs have a much smaller
sample size. Within that sample space there’s no 24/7 trading but 2-4
transactions a year so there’s infrequent updating of prices. In addition, the
transactions themselves have options embedded in them which do not reflect in
the numbers. Some options allow the VCs special prices on future capital raising.
So ₹ 1 million for 10% of a company does not necessarily value it at ₹ 10
million if there’re enough options in the pricing, but that’s what the
newspapers miss to report.
Another problem with VC pricing is that they generally lag
the markets. It is a common observation that there’re lots of VC transactions
when the economy is booming which can virtually dry up during recessions. When
the transactions stop, so does the repricing and we see the VC returns lagging
the market by 1-2 quarters if there’s not enough repricing being done.
There is a lot of
value locked up in unrealized returns of VC investments. Unlike market
investments like mutual funds where the returns are calculated by the realized
returns (dividends and capital gains) and the market value of the investments,
VC investments are more difficult to monetize. They aren’t based on market
prices but rather on estimates. These estimates are often based on what other
VCs are paying for similar companies. There’s also a lot of noise and bias in
the data available while valuing VC funds. So, they cannot be measured like
market investments.
Finally, VC investments are very difficult to liquidate.
There’s a long time horizon involved. VCs take a position in an undeveloped
company, build-up the company, and find someone who will be willing to take it
off your hands at a much higher price.
All these issues might make VC investment look problematic.
But across time, VCs have done much better than PE investors and index funds,
which are a proxy for public market investors. So surely, VCs bring something
to the table that public and private investors do not.